About me

Hi, I'm Alan Brown - A freelance Digital Product Designer and Design Systems specialist, based in the UK. I have worked in the digital design and tech industry for nearly 2 decades, gaining experience at some of the top agencies in the country.

Broad skillset in Visual Design, User Experience (UX) Design and Front-End Web Development.

I've been consulting as a Lead Designer since 2014, helping many large, global clients and teams across various sectors deliver projects of all sizes. My process is a systematic approach to every project I work with by creating best-in-class design systems for businesses. This helps teams innovate and deliver faster with more focus, organisation and consistent high standards.

I now run a small design and development consultancy called Modern Age Digital, focusing on Design Systems, Digital Product Design and Front-End Web Development.

Hi, I'm Alan Brown - A freelance Digital Product Designer and Design Systems specialist, based in the UK. I have worked in the digital design and tech industry for nearly 2 decades, gaining experience at some of the top agencies in the country.

Broad skillset in Visual Design, User Experience (UX) Design and Front-End Web Development.

I've been consulting as a Lead Designer since 2014, helping many large, global clients and teams across various sectors deliver projects of all sizes. My process is a systematic approach to every project I work with by creating best-in-class design systems for businesses. This helps teams innovate and deliver faster with more focus, organisation and consistent high standards.

I now run a small design and development consultancy called Modern Age Digital, focusing on Design Systems, Digital Product Design and Front-End Web Development.

Hi, I'm Alan Brown - A freelance Digital Product Designer and Design Systems specialist, based in the UK. I have worked in the digital design and tech industry for nearly 2 decades, gaining experience at some of the top agencies in the country.

Broad skillset in Visual Design, User Experience (UX) Design and Front-End Web Development.

I've been consulting as a Lead Designer since 2014, helping many large, global clients and teams across various sectors deliver projects of all sizes. My process is a systematic approach to every project I work with by creating best-in-class design systems for businesses. This helps teams innovate and deliver faster with more focus, organisation and consistent high standards.

I now run a small design and development consultancy called Modern Age Digital, focusing on Design Systems, Digital Product Design and Front-End Web Development.

More info

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More info

Download CV

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More info

Download CV

LinkedIn

Skills

Advanced knowledge and experience of building scalable design systems for large businesses.

Leading large design teams and empowering creativity by driving innovative, efficient new workflows.

Versatile hands-on skillset working across UX, UI and code.

Strong UI coding skills in HTML, CSS and React with tools such as Next, Storybook, CSS Modules and Tailwind.

Bringing interaction design visuals to life with animation in Adobe After Effects and similar tools.

Very wide range of software skills in apps such as Figma, Framer, Sketch, Adobe CC, Protopie, Axure, Principle and Just-in-Mind.

Recent projects

One AZ / Experience Library

Client: AstraZeneca

Client: AstraZeneca

Date: July 2023

Date: July 2023

My role: Leading the enterprise-level Design System for a global project, spanning

multiple markets and design teams across Europe, Canada and the US.

My role: Leading the enterprise-level Design System for a global project, spanning

multiple markets and design teams across Europe, Canada and the US.

Foods Connected Design System

Client: Foods Connected

Client: Foods Connected

Client: Foods Connected

Date: March 2022

Date: March 2022

Date: March 2022

My role: Creation and setup of a Design System for a global supply chain management software company.

My role: Creation and setup of a Design System for a global supply chain management software company.

My role: Creation and setup of a Design System for a global supply chain management software company.

Shawbrook Savings and Design System

Client: Shawbrook Bank

Client: Shawbrook Bank

Date: May 2022

Date: May 2022

My role: Assisting in the setup of a new design function by creating Design System tokens, foundations, documentation and initial UX design concepts.

My role: Assisting in the setup of a new design function by creating Design System tokens, foundations, documentation and initial UX design concepts.

Woolworths Group Privacy Center

Client: This Place

Client: This Place

Date: December 2021

Date: December 2021

My role: Complete UX / UI Design and delivery of a bespoke concept for a global retailer's privacy centre and Design System from a re-brand.

My role: Complete UX / UI Design and delivery of a bespoke concept for a global retailer's privacy centre and Design System from a re-brand.

Polyconcept North America

Client: This Place

Client: This Place

Date: October 2021

Date: October 2021

My role: UX / UI design on e-commerce features

My role: UX / UI design on e-commerce features

Experience

Lead UI Designer

Company: Sky UK

Company: Sky UK

Dates: November 2018 - July 2021

Dates: November 2018 - July 2021

My role: Installing a UI capability into Sky’s existing dev-led structure. Setting up a new design process with the creation of Sky’s internal design system Spectrum. Creating a library of design assets and code with Framer, React and Emotion JS, empowering the UX Design team to use code assets for rapid prototyping and concept creation.

My role: Installing a UI capability into Sky’s existing dev-led structure. Setting up a new design process with the creation of Sky’s internal design system Spectrum. Creating a library of design assets and code with Framer, React and Emotion JS, empowering the UX Design team to use code assets for rapid prototyping and concept creation.

Lead UI Designer

Company: Clydesdale and Yorkshire Bank

Company: Clydesdale and Yorkshire Bank

Company: Clydesdale Bank

Dates: October 2016 - August 2018

Dates: October 2016 - August 2018

My role: Leading a team of experienced designers to help meet tight deliverables on a digital roadmap across multiple platforms. Responsible for all sign-offs and peer reviews while creating innovative new workflows and processes within the UX team.

Created the UX/UI concepts for CYBG’s new internet banking platform which justified the extra investment needed to double the size of the design team. Led the initiative to create the bank’s design system Clyde from the ground up, delivering a living online style-guide and code library.

My role: Leading a team of experienced designers to help meet tight deliverables on a digital roadmap across multiple platforms. Responsible for all sign-offs and peer reviews while creating innovative new workflows and processes within the UX team.

Created the UX/UI concepts for CYBG’s new internet banking platform which justified the extra investment needed to double the size of the design team. Led the initiative to create the bank’s design system Clyde from the ground up, delivering a living online style-guide and code library.

Senior Designer

Company: Prudential UK

Company: Prudential UK

Dates: March 2014 - October 2016

Dates: March 2014 - October 2016

My role: Supporting Prudential’s re-design and build of their flagship websites while implementing patterns and design standards for future.

In 2015 I created the UX and UI design and build of the Oracle Paper app for iPad. This went on to be Prudential UK’s first ever app to be launched on the Apple store.

Made the case for UI development to sit within the UX team by creating a pattern library and methodology to modernise the design-to-dev handshake process. An entire UI Dev capability was then recruited into the team and followed my workflows.

My role: Supporting Prudential’s re-design and build of their flagship websites while implementing patterns and design standards for future.

In 2015 I created the UX and UI design and build of the Oracle Paper app for iPad. This went on to be Prudential UK’s first ever app to be launched on the Apple store.

Made the case for UI development to sit within the UX team by creating a pattern library and methodology to modernise the design-to-dev handshake process. An entire UI Dev capability was then recruited into the team and followed my workflows.

Lead UX and Design

Company: Spriing

Company: Spriing

Dates: September 2013 - March 2014

Dates: September 2013 - March 2014

My role: Client facing role in a fast paced new studio. Leading the creative direction of projects and guiding a team of designers. In-depth mobile app and web UX journeys, wireframes and art direction for well funded start-up businesses and high profile clients such as JP Morgan.

My role: Client facing role in a fast paced new studio. Leading the creative direction of projects and guiding a team of designers. In-depth mobile app and web UX journeys, wireframes and art direction for well funded start-up businesses and high profile clients such as JP Morgan.

Senior Digital Designer

Company: D8

Company: D8

Dates: July 2011 - September 2013

Dates: July 2011 - September 2013

My role: Concept to completion UX/UI work for large clients such as RBS, Scottish Power and many smaller businesses and startups.

My role: Concept to completion UX/UI work for large clients such as RBS, Scottish Power and many smaller businesses and startups.

Digital Designer

Company: GRP

Company: GRP

Dates: April 2010 - July 2011

Dates: April 2010 - July 2011

Digital Designer

Company: Castle Leisure Group

Company: Castle Leisure Group

Dates: June 2004 - April 2010

Dates: June 2004 - April 2010